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“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”

~ Ann Handley

Joe Pulizzi

Joe Pulizzi

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” — Joe Pulizzi

In layman terms, this means that content marketing uses pieces of content, such as blogs, eBooks, newsletters, and videos, to deliver information across all stages of the marketing funnel. Through this, marketers educate their audience in the hopes of future conversions. Content marketing, like SEO, is a long play and requires a developed strategy to get the most out of your pieces.

Most content pieces are top of the funnel strategies, but they can complement other sales and marketing channels, as well. This is why, as we say, content marketing impacts everything.

Our Content Marketing is for following work:

  • Website Content
  • Research Writing
  • Blog Posts
  • Article Writing
  • Content Writing

How Content Impacts Your Marketing Strategy

In today’s advertising age, there’s no reason why marketers shouldn’t be incorporating content into their full-funnel strategy. Below are five ways content marketing impacts everything you do, from creating your website to pitching new customers or clients:

1. It is an Educational Tool

As Joe Pulizzi shared earlier, great content is valuable, relevant, and consistent. In addition to that, valuable content is also educational. You can use blogs, articles, press releases, videos, podcasts, and more to educate your customers before they decide to purchase.

For example, if someone is considering buying a new car, they will need to research their options before making a decision. They might research their options through blog posts, social media posts, articles from influencers on the topic, and other content avenues. These are examples of top of the funnel, educational content.

2. It Furthers Brand Awareness

Another way content marketing helps your full-funnel marketing strategy is because it further brand awareness and helps you become a thought leader in your space. Glossier, a makeup brand “inspired by real life” actually started from a successful blog, Into the Gloss. Founder Emily Weiss turned her uber-successful blog into a full-fledged product line by producing content that mattered, watching what resonated with her audience, and creating products to match. In fact, the company still uses social media, such as Instagram comments, to guide their product releases.

3. It Complements Paid Media

Paid media, including display ads, PPC, and social ads can benefit from content. Paid media, like all marketing strategies, should cater to the full marketing funnel. This means, not every ad should drive to a conversion page with a “Buy Now” call to action. If a consumer has never heard of your brand before, it’s unlikely that they’ll just take action right away without doing further research.

Instead some of your ads should drive to informative pieces like blog posts, infographics, or videos. While you might not convert the user right away, this approach is a great way to introduce them to your brand.

4. It Works Together with SEO

Content marketing on its own can be a powerful tool, but it’s even more effective when combined with SEO strategies such keyword research, user search intent, and reporting. Your content strategy should be based in data, but include creative ideas, as well. Extensive keyword research is necessary for all blogging strategies to show the method behind the work. This and on-page optimizations help brands rank organically on the first page of Google. All of this combined makes for more quality content marketing.

5. It Can Be Used as Sales Material

By understanding your buyer personas and knowing what your potential customers respond well to, you can use content to help your sales team. These pieces might include case studies, testimonials, sales decks, and more. According to HubSpot, the most important product marketing content for sales enablement include:

Product page copy
Product videos
Blog content
Case studies
ROI reports
Product demos
Sales presentations
Overview sheets

Content can be used as a sales tool for both B2B and B2C businesses. Don’t be afraid to ask your sales team what kind of content they need and work to build a strategy to produce this bottom-of-the-funnel content.

Service Includes

All of our Content Marketing service includes:

  • Top Quality Content
  • Original Writing
  • Search Engine Optimized
  • Keyword Driven content
  • Free from Grammatical & Spelling errors
  • On-time delivery
  • Plagiarism free
  • Unlimited revisions


Launch your Project

Tell us what you need?
Our content creator team will discuss every minute details of the project and what outcome you have in your mind. Set a deadline for the project completion.


We deliver you the copy of content within the chosen time frame and hand it over to you for your review.


After you reviewed the work and approve it, the project is then marked complete.
You can also ask for revisions at a later stage.



3 Days

Top Quality Content
Search Engine Optimized
500 Words
One Keyword
Unlimited Revisions


5 Days

Top Quality Content
Search Engine Optimized
2500 Words
Two Keywords
Unlimited Revisions


7 Days

Top Quality Content
Search Engine Optimized
5000 Words
5 Keywords
Unlimited Revisions

Interested to work with us?

One-Stop Digital Marketing Agency