Skip to content

Email Marketing

“Quality over quantity—Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.”

~ Benjamin Murray

What is email marketing?

Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you.

Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter).

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

Benefits of using Email marketing

1. Conversions (selling your products and services)

Launching a sale or promotion? You can send an email marketing campaign to your subscribers to drive sales.

Other email marketing techniques known to increase conversion rates include:

Emailing a discount or special offer (birthday/anniversary emails, welcome emails, reengagement emails)
Abandoned cart emails (triggered whenever a visitor abandons a cart at your online store)

2. Brand awareness

What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And besides, people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.

Showing up in someone’s email inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.

One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients for a relatively low cost (compared to other marketing channels).

3. Customer loyalty

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention.

It’s a powerful tool for building a community.

You can create newsletter content so good that subscribers will be waiting for it to arrive each week.

4. Low costs

One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.

5. Deliver targeted messages

Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.

If a franchise only has an offer on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas. If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email.

Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result.

6. Easy to get started

Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.

7. Easy to measure

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.

 

Is email marketing dead?

With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime.

But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business.

The proof?

Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?

Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?

Data shows that most people are on email—and the number increases every year.

In addition, with email marketing you own the connections — you don’t have to worry about algorithm changes tanking your reach.

That’s why building a successful email marketing campaign is more important than ever.

But there’s a problem—most people don’t know how to do it right. (In fact, you’ve probably seen those people in your email box.)

Digital Solutions
Boost your Success

Why Choose us?
We help you boost your conversion rate!

Our service includes

  • Campaign Email Automation
  • Campaign Newsletter
  • Import list to active campaign
  • Signup Form
  • Autoresponder
  • CRM
  • Effective email marketing strategy
  • Integration of PayPal, Shopify, Google, Facebook, and WordPress
  • Analytics for email campaign
  • List and tag creation
  • A design that reflects your brand and business
  • Responsive HTML code
  • Mobile-first designs with retina imagery for the best display on mobile devices
  • Template and images ready for upload to your preferred email platform

HOW THIS WORKS !

We follow a systematic work flow for all our projects we work on thereby giving us a edge of precision!

Launch your Project

Tell us what you need?
Our creative team will discuss every minute details of the project and what outcome you have in your mind. Set a deadline for the project completion.

Handing-over

We custom build your email marketing templates & setup your campaign within the chosen time frame and hand it over to you for your review.

Approval

After you reviewed the work and approve it, the project is then marked complete.
You can also ask for revisions at a later stage.

Pricing

Bronze

2 Days

$50
3 powerful emails tailored to your business
Design and Create a basic HTML email
Along with a header, body text, an image
Setup Email Campaign
Buy

Silver

7 Days

$90
5 compelling emails tailored to your Business needs
Design and Create a basic HTML email
Along with a header, body text, image or video
Setup Email Campaign
Setup Auto responder
Buy

Gold

10 Days

$150
A comprehensive set of 7 emails
Design and Create a basic HTML email
Along with a header, body text, an image or video
Setup Email campaign
Setup Auto responder
Create Re-targeting campaign
Buy
One-Stop Digital Marketing Agency