Most frequent questions and answers
Many Owners, CEO’s of Startups have doubts and questions regarding Digital Marketing needs & what good it would do to their business.
Below we would try to answer few of the most frequently asked questions.
Ans. In this Digital world where everything is being done Digitally, so is Marketing. Every big or small business needs marketing to promote their products or services to potential clients or customers. With Digital Marketing, they can empower themselves with a more powerful tool for marketing when 70-90% of audiences are actively online.
Ans. We provide a lot of services for various online activities like Website Design / Micro-site Development, Media & Web Designs, Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Downloadable Content Offerings, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Virtual Assistant, Customer Service.
Ans. Whenever user searches for a query, search engines process millions of pages before showing the results. According to a study, 75% people won’t even go to the second page of the search results. So if your website is not SEO optimized, it will be difficult to rank in first few results and you will lose quality traffic which could be your potential customers.
SEO can help you so that you can reach maximum target audience at right time. We can suggest a tailored SEO strategy which will not only improve the online presence of your website but also get you quality traffic and provide measurable results.
Ans. We provide 360 degree marketing services and also provide SEO consulting service for your website. As approximately 72% people search on google about their queries, SEO consultants can help you present the right type of content to the right people at the right time.
We can do detailed website analysis, backlink audit, UX evaluation and develope a customize SEO strategy to reach your business goals.
Ans. Local SEO focuses on achieving results in location-based searches, for example, “restaurant in Oxford”. These types of searches are becoming a lot more frequent and often result in a map being displayed in the search results. There are some very specific tactics that can be employed to affect performance in the location-based search results.
Ans. SEO is not a one time activitiy, rather it is a continuous process to maintain the optimum visibility of your website on search engines like Google. It costs time and money. If you are short on time then SEO agency can help you optimize your website.
The basic steps to optimize your website include :
- Keyword research to understanding the words and phrases that consumers use to find your products
- Competitor analysis which gives you an understanding of their online activities.
- Identify pages on your website to target the right keywords
- On-page optimization of website to make it easily searchable for both users and search engines
- Content creation for different platforms available
- Content promotion / Off-page Optimization to target audience on different platforms
- Tracking performance of SEO campaign through different platforms and tools on regular basis.
Ans. This is another tough question, as all projects are different and timescales may often be out of our control (for example, a client’s developer may have no time to work on our recommendations). Our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement.
At Digitalician, we always like to sort at least some quick win items first so that the project starts to pay for itself almost immediately, so most clients start to results quicker than that.
Ans. In the majority of countries in the world Google has the highest search engine market share. This is especially true in the US, UK & Canada where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimising sites for Google.
Luckily though, a lot of the tactics we use will have a similar effect in the other search engines.
If we work work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.
Ans. Contrary to popular belief, ranking first in Google has nothing to do with money! Put simply, you can’t pay to be first. While large marketing budgets help when it comes to SEO, as you can do more, it doesn’t guarantee results. More specialist smaller sites or sites creating great content can often outrank bigger companies.
All the search engines do offer paid advertising models, where you can pay to appear higher in the paid results, but these have no impact on the natural search results.
Ans. Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
Ans. Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
Ans. It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.
Ans. We have experience and work with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have experience of working with companies in all sorts of sectors, from software companies and insurers to local plumbers and photographers.
Ans. Due to its nature, there are relatively few qualifications available within the digital marketing industry. However, at Digitalician, we are Google Analytics and AdWords qualified.
As far as possible, we will always try and use relevantly qualified third parties in the event we engage them for work; for example, copywriters who hold relevant copywriting diplomas or topic specific qualifications.
Ans. At Digitalician, we like to keep our clients up-to-date. We send weekly reports outlining performance, as well as work completed and upcoming work. In addition, we will also show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves.
We also provide action lists detailing all the areas we believe need working on, with appropriate due dates.
Ans. All our projects are completely bespoke, so it is difficult to give exact figures. At the moment we work with companies who have budgets ranging from a few hundred
Ans. Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce.
Also, trust us when we tell you that we aren’t happy with results unless you are!